Do I need a full redesign?

Not necessarily. Sales-Led Sites starts with the sales process rather than redesigning for the sake of it. The goal is to change the positioning, proof, pages and buyer journey required to address the real friction showing up in sales conversations.

Do I need recorded sales calls before I book?

No. If you already have recorded sales calls, they provide the strongest starting point. If you are not recording yet but can start, that can still work. If recording real sales conversations is not practical, Sales-Led Sites may not be the right fit.

What if the website isn't actually the problem?

That is part of the fit assessment. If the bigger problem is demand, offer fit, sales process or something else that should be solved first, Sales-Led Sites will not be recommended just for the sake of selling a website project.

What happens on the fit call?

The 30-minute fit call looks at your sales motion, deal size, buyer journey and the questions or objections your team keeps handling manually. The goal is to determine whether there is a strong enough commercial case for changing the way the website supports the sale.

What level of investment should I expect?

Sales-Led Sites is a five-figure strategy and build engagement for B2B companies selling high-value deals, rather than a low-cost website refresh. Exact scope and investment depend on the commercial case and are discussed if the fit check suggests the engagement makes sense.

For sales teams closing $30K+ deals

We build websites that help your sales team close deals faster

We build websites that help your
sales team close deals faster

We turn your buyer objections into content that gets the right prospects to book, arrived pre-sold and close in fewer calls.

Book a call

Ten Years

selling software

selling B2B software

Rated 5/5 by 16 clients

$10M+

New ARR closed

RESULTS

Results from people using our sites

2 calls in the first 24 hrs

"We just launched Google Ads and booked 2 calls in the first 24 hours... without any CRO work done yet."

Outbound agency past $50K MRR, sells by booked strategy call.

Large, right-fit opportunity

"We have only just launched, but we have already received a quality lead." Their first large, right-fit opportunity came within days.

AI document platform for refurbished-device retailers.

Immediate results

"Launched our first marketing campaigns, landing pages, and saw results almost immediately."

Award-winning ops platform for 100-200 location fitness operators, sold by demo

THE PROBLEM

Why your website is probably making your sales cycle longer

← Before the call

Your website doesn't show buyers that you're worth meeting

They read the site, compare you to the cheaper option and form an opinion without ever speaking to you. If the site doesn't make a strong case, the first call starts from behind.

↓ On the call

The site doesn't handle the actual objections your buyers have

Why you. Why the premium. Why not offshore, or automate, or go with the firm that looks the same. Half of them come with questions so basic that you spend the first 15 minutes of every call explaining concepts that any decent site should have covered.

→ After the call

Your buyer keeps deciding after the call, but the site doesn't explain why they should buy

They revisit it to justify the choice internally. If it doesn't differentiate you, the deal stalls in a meeting you were never in.

If someone on your team still has to jump on the important calls because "nobody else explains us properly", the sales argument is in people's heads, instead of where it needs to be - the site.

HOW IT WORKS

How we build a website to close deals faster

Map the objections

We go through your recorded calls, wins and losses, and pull out the doubts that keep costing you deals, ranked by how often they decide the outcome.

You get:

The list of what buyers need to believe, in their words

Rebuild the site to answer them

Not a redesign. A structural rebuild so the premium, the comparison and the proof land before anyone books. Your brand stays. Your platform stays where it works.

You get:

A site that makes your case without a rep on the call

Qualify at booking

A short booking flow that filters fit and passes context into your CRM, so reps open the call knowing who they're talking to and what they've already seen.

You get:

The right people on the calendar, and nobody else

Pre-sell before the call

Everything between booking and the call, so prospects arrive knowing what you do, what it costs and why you, so the conversation starts at next steps.

You get:

Calls that advance the deal instead of restarting it

Book a call

30 minutes. If it's not a fit, we'll say so.

CASE STUDY | OUTBOUND SYSTEM

Outbound agency doubled its booked-call rate to 8%, and closed 4 clients in the first six weeks

A site built from their sales-call objections, not a design brief, that kept converting as ad spend and the team grew.

"The way he structured our pricing section to emphasize value over cost was particularly brilliant. He didn't just design a beautiful website, he created a conversion-focused experience that guides visitors through our value proposition."

Bruce Merrill

Co-founder, Outbound System

An outbound lead-gen agency selling through booked calls.

CASE STUDY | VERBRIO

AI SaaS got its first large, right-fit opportunity within days of launch

The founders had been carrying the whole sales story. Now the site makes the case before they're in the room.

Before

After

"We largely expected to get a pretty website out of the deal, but we got way more than that. We got someone who strategised with us about sales, content, value propositions, visual content and more. A big investment, but we got back far more than we put in."

Tamsyn Dodds

CEO & Co-founder, Verbrio

An AI compliance platform for retailers,

Book a call

NOT FOR EVERYONE

This is NOT for you if…

Customers worth less than $30K over their lifetime

You sell self-serve, or without a sales call

No demand yet

You want a prettier site and nothing else to change

If none of those are you, you're probably the right fit. The call will tell us for sure.

Book a call

WHO'S BEHIND IT

I was the person receiving the leads from our website

I'm Mike Bright.

I spent 10-years selling enterprise SaaS at AB Tasty, Staffbase, Enboarder and Userlane. Deals from $61K to $1.6M, sold to CHROs, CMOs and CIOs across the UK, Europe and the US.

Every one of those was won on calls where I had to make the case that the website hadn't.

Sales-Led Sites is the system I wish I'd had to help me close more deals faster.

$10M+

New ARR closed

$1.6M ARR

Largest contract

CHRO
CMO
CIO

Buyers sold to

I'm Mike Bright.

I spent 10-years selling enterprise SaaS at AB Tasty, Staffbase, Enboarder and Userlane. Deals from $61K to $1.6M, sold to CHROs, CMOs and CIOs across the UK, Europe and the US.

Every one of those was won on calls where I had to make the case that the website hadn't.

Sales-Led Sites is the system I wish I'd had to help me close more deals faster.

$10M+

New ARR closed

$1.6M ARR

Largest contract

CHRO
CMO
CIO

Buyers sold to

QUESTIONS

Before you book

We rebuild your website, booking flow and pre-call journey around the objections in your recorded sales calls, so prospects arrive at the call already sold on why you're worth it. The result is a shorter sales cycle: fewer calls wasted on basics, fewer wrong-fit meetings, and buyers who move faster.

B2B sales teams, including founder-led ones, closing deals of $30K or more on calls. SaaS sold by demo, consultancies and agencies selling scoped work, dev shops selling builds. If a rep or a founder has to make the case live every time, it's for you.

Because every call that starts with "what do you do?" costs you the first fifteen minutes and some of the deals. Every prospect who arrives comparing you to the cheaper option on price costs you margin. Every new rep inherits both problems. Fixing the site fixes it once.

It has worked for a two-founder SaaS (Verbrio), an outbound agency selling through Google Ads (Outbound System), an enterprise ops platform sold by demo (Woven) and a founder-led AI company (Civio.ai). Different funnels, same method. 13 public reviews at 5.0. If you sell B2B through booked calls, and your customer LTV is $30K+ - this can help you close more, faster.

They design from a brief. We build from evidence: your recorded calls, your wins and losses, your buyers' own words. And it's run by someone who sold enterprise software for ten years, not a designer guessing at sales.

You keep your calls. We work under NDA on a sample you choose, redacted where needed. Gong, Chorus, Fireflies exports or plain video all work. If you don't record today, we start with your reps' notes and lost-deal reasons and begin recording from kickoff.

See what your sales calls are already telling you

Thirty minutes. We'll look at where prospects arrive under-informed and what your team keeps having to explain. If there's a case for fixing it, we'll show you what we'd change. If there isn't, we'll say so.

Book a call

WHAT HAPPENED

Hear from our clients

"It was not just about design. It was about how the site should educate, qualify, and support revenue."

James Ha

CEO, Civio.ai

AI proposal platform for government suppliers, sold by demo.

"Mike immediately stood out because he took the time to deeply understand the outbound sales and marketing industry. Unlike other designers who focused solely on aesthetics, he demonstrated a clear grasp of our need to convert visitors into booked meetings."

Bruce Merrill

Co-founder, Outbound System

An outbound lead-gen agency selling through booked calls.

"It was a big investment, but after having an initial call with Mike we really saw the value he would bring to the build."

Tamsyn Dodds

CEO & Co-founder, Verbrio

An AI compliance platform for retailers,

"Even with limited availability on our end, he delivered a fantastic result through clear async communication, Loom videos, and rapid iterations. If you're considering Mike, do it. He's fast, easy to work with, and delivers."

Ben Robinson

Managing Director, Playbook Systems
An outbound and custom-software consultancy.

"I've been working with Mike for 8 months now and he never disappoints. I highly recommend working with Mike if you're serious about your business and are willing to invest in his rare expertise."

Matthew Johnson

Co-founder, Outbound System

An outbound lead-gen agency selling through booked calls.

"He's a full-on business partner as well. Mike helped me flesh out my business pitch, carefully crafted my website copy, and even helped figure out the best pricing options."

Nick

Owner, TurboInterview
A career-services company selling through free consultations.

"I contacted Mike on one day's notice after another dev failed a complex project. He completed it flawlessly, communicated throughout, and handed off perfectly."

Mitchell Landewee

CEO, Casual Creatives
A creative design agency.

"More than just a web designer or page builder. Mike brought a complete approach to the function of the website in furthering our marketing and sales efforts."

Matt Goebel

CEO, Woven

An enterprise SaaS for multi-location operators, sold by demo.

"Higher conversion rates, more trust in brand, and better quality of leads."

Jake

CEO
A five-figure-programme advisory business, sold by application and call.

"I was concerned the project would keep on creeping, with unexpected bills. In reality, Mike was the complete opposite. There were definitely no unexpected surprise invoices."

Ed Gorst

Founder, Sluzzle

A UK health-education company.

"After bad experiences with Fiverr designers and endless back and forth, this felt like the opposite. Everything was clear, fast, and on point. He took the time to understand our product, asked the right questions."

Mangala Agarwal

Product Growth, Cruit
A B2B SaaS selling to HR and recruitment teams, sold by demo.

"10/10 experience. Most web designers just build what you ask for. Mike makes sure it actually works for your business."

Jordan Alexander

CEO, Straight Line Entrepreneur
A high-ticket coaching programme sold by booked call.

"Great experience working with Mike. He was professional, fast, and delivered a landing page that matched our expectations perfectly. Highly recommended."

Sebastian Juul

Co-founder, Designed for Designers
A done-for-you digital products business for design studios.

"It was not just about design. It was about how the site should educate, qualify, and support revenue."

James Ha

CEO, Civio.ai

AI proposal platform for government suppliers, sold by demo.

"More than just a web designer or page builder. Mike brought a complete approach to the function of the website in furthering our marketing and sales efforts."

Matt Goebel

CEO, Woven

An enterprise SaaS for multi-location operators, sold by demo.

Bruce Merrill

Co-founder, Outbound System

An outbound lead-gen agency selling through booked calls.

"Higher conversion rates, more trust in brand, and better quality of leads."

Jake

CEO
A five-figure-programme advisory business, sold by application and call.

"It was a big investment, but after having an initial call with Mike we really saw the value he would bring to the build."

Tamsyn Dodds

CEO & Co-founder, Verbrio

An AI compliance platform for retailers,

"I was concerned the project would keep on creeping, with unexpected bills. In reality, Mike was the complete opposite. There were definitely no unexpected surprise invoices."

Ed Gorst

Founder, Sluzzle

A UK health-education company.

Ben Robinson

Managing Director, Playbook Systems
An outbound and custom-software consultancy.

Mangala Agarwal

Product Growth, Cruit
A B2B SaaS selling to HR and recruitment teams, sold by demo.

Matthew Johnson

Co-founder, Outbound System

An outbound lead-gen agency selling through booked calls.

"10/10 experience. Most web designers just build what you ask for. Mike makes sure it actually works for your business."

Jordan Alexander

CEO, Straight Line Entrepreneur
A high-ticket coaching programme sold by booked call.

"He's a full-on business partner as well. Mike helped me flesh out my business pitch, carefully crafted my website copy, and even helped figure out the best pricing options."

Nick

Owner, TurboInterview
A career-services company selling through free consultations.

"Great experience working with Mike. He was professional, fast, and delivered a landing page that matched our expectations perfectly. Highly recommended."

Sebastian Juul

Co-founder, Designed for Designers
A done-for-you digital products business for design studios.

"I contacted Mike on one day's notice after another dev failed a complex project. He completed it flawlessly, communicated throughout, and handed off perfectly."

Mitchell Landewee

CEO, Casual Creatives
A creative design agency.